User Experience – Or They Won’t Keep Coming Back for More
There will be online debates for years and years to come that will question what the most important element is in internet marketing: social media, SEOSEO reviews
, SEM, email… Some of those debates will be sincere. Some of those debates will simply be done for side show theatrics to entice the industry newbies. But the answer to what the most important element is in each of these verticals is the same thing that binds them together into one big, happy inbound marketing / new media family. The answer never changes:
User Experience
Speaking of user experience, people have been wanting to know more about Douglas Karr – the featured speaker at the Blog Indiana Valparaiso event held in our Boiler Room on the 24th.
Below is a video Doug edited and posted on his Marketing Technology Blog while he was attending Webtrends Engage 2010. A client of Doug’s, Webtrends is primarily a web analytics company whose software offers deep, detailed data reports. One of the issues they looked to work on in the last year has been user experience. According to their own admission, the software worked great for advanced users, but beginners were having trouble using it. In fact, Webtrends did a five part series on customer experience to discuss steps they took to improve it.
And the results seemed to speak for themselves.
Anyway, here’s the video. You have to strain your ears to hear it a little, but it’s still funny.
How much of a premium do you place on user experience?
(photo credit: Pao Alto Software via Flickr)
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