What is PPC Marketing – Golden Tech “How to” Series
As internet marketing continues to supplant other mediums as the vertical of choice for companies, we here at Golden Technologies continue to receive more and more questions from clients and friends regarding the different aspects of this growing industry.
So to help out, we’ve decided to start a “How to” series on our blogs that will start to break down the different elements of internet marketing and inbound marketing (social media, SEO, email marketing) and how they can help your business grow.
The first in our “How to” Series is about PPC Marketing fundamentals.
What is PPC Marketing?
PPC Marketing is a branch of Search Engine Marketing that can start paying dividends right away. PPC Marketing involves placing sponsored ads in search engine queries, ad networks – sites / blogs, and social network platforms.
Where do I find examples of PPC Marketing?
Ever do a Google Search? Ever see the section in yellow at the top or on the side that says, “sponsored links?”
an example of a Google search results page with PPC sponsored links
Then you’ve seen Sponsored ads in action.
The most popular PPC platform, Google AdWords, has a great video that sums up how PPC works.
Google AdWords PPC Introduction Video
What Companies Benefit from PPC Marketing?
As New Media leader Seth Godin would probably tell you, it depends on “where the Tribes are.” In other words, it depends on whether or not what you’re trying to target is using a specific search engine.
- Selling products online? Your buyers are probably there
- Looking to generate potential leads? Chances are prospective leads are using online resources to find out more about you and your industry.
The SEMPO Institute – Search Engine Marketing Professionals Organization – predicts that by 2011, search engine marketing will have grown into a $25.2 billion dollar industry . What this meteoric growth indicates is that there’s a pretty good chance that your target market is online.
Most Used PPC Marketing Platforms
- Google Adwords
- YouTubeYouTube
- FacebookFacebook
- Yahoo!Yahoo!
- Microsoft adCenterMicrosoft adCenter Desktop
- Ask.com
Why You Should Use PPC Marketing
PPC Marketing, much like any other aspect of internet marketing, is a tool. If I were to equate PPC to a tool, it would be a Swiss Army knife.
Some companies will use it for ecommerce.
Some will use it for lead generation
Some will use it for branding
Some will use it to provide additional listings for SERPs
And most companies will use it for market research data that used to take months to gather
And the list goes on…
Learn How PPC Can Help Your Business
PPC can be like Othello: a minute to learn; a lifetime to master. To help lead your business down the right path with Search Engine Marketing verticals such as PPC, contact the team at Golden today!
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