Marc Oestreich

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Generating Brand Loyalty Through Customer Service

Posted by Marc Oestreich Jan 5, 2012 12:00:00 PM

“I will personally burn everything I’ve made to the %@$#ing ground if I think I can catch them in the flames.”

That’s how strongly Mike Krahulik, President of Penny Arcade and the PAX gaming conference, feels about companies that offer shoddy customer service. He offered that tidbit about the one-man marketing firm running PR for N-Control—designers of the popular Avenger gaming controllers—after Kruhulik received an email thread wherein a customer had been demeaned and misled for weeks on end.

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Topics: Customer Service,, Apple,, B2B,